Can the Smell of Fresh Coffee Sell Your Home? - 22/05/17

Many house sellers believe that putting fresh coffee on to brew before a viewing helps to persuade buyers to sign on the dotted line, but does it actually work? The answer is an emphatic…’maybe’.

Smells and Emotions

Studies have shown that eight in ten people admit an aroma can make them happy, and fresh coffee was found to be the UK’s fifth favourite smell behind fresh bread, flowers, clean sheets and a cake baking in an oven. There’s no doubt that catching a whiff of one of these is likely to appeal to a viewer, but that doesn’t mean they will be straight on the phone to their mortgage advisor on the drive home.

Your local bakery might purposefully allow the aroma from its ovens to emit onto the street to tempt in passing trade, but the purchasing of a tiger loaf is a much less binding purchase than a three bedroom house!

That being said, it is definitely advisable to make your home as attractive as possible to potential buyers and, whilst not a deal breaker, one or all of these aromas will certainly help you. Whether you have time to brew coffee, bake bread and cakes, arrange some flowers and change the beds before they turn up is another matter!

 

Fresh Bread

 

What is the Ideal Smell for House Viewings?

Research shows that, although these items do not make the top 5 favourite aromas, a combination of white tea and fig is the smell you should be fanning around your house. Three years ago, a major house builder commissioned aroma experts to mix the ideal smell and this was the concoction they came up with.

The thinking was that they emit a more subtle aroma than coffee, bread and cake and provide a freshness that enhances the clean design of new builds in particular. The house builder began placing this aroma in all of its properties and claims it sold 14 homes in the weeks after the experiment began.

What Else Can You Do?

If you don’t have time to track down enough white tea to fill the house, there are still plenty of ways you can make your home as attractive as possible to buyers. Neutral colours are best for helping viewers see your home as a blank canvas on which they can build. If you have brightly-coloured walls all over your property, it may be overbearing for a potential buyer, whereas stark white walls may feel a little clinical.

Remember that buyers like to touch things like taps and the handles on inbuilt furniture. Make sure they don’t rattle and they are not stiff. Also, give anything they may touch a really good clean because any dust or dirt coming off on their hands could be a real turn-off.

You might also consider doing a trial viewing with a friend. Imagine they are a buyer and go through everything you would on a real viewing. Your friend can tell you honestly what they liked and what might put them off and they may even pick up on issues that you no longer notice, but which might affect a viewer’s experience of your home. All of this will help give you the perfect chance to show off your house at its very best.